Saudi Arabia’s corporate training market is projected to reach approximately USD 17.7 billion by 2030. A strong economy and increasing demand for skilled professionals—particularly in retail, pharma, finance, IT, and government—are driving this growth and encouraging employers to invest significantly in corporate training in Saudi Arabia.
This growth is in step with Vision 2030 — Saudi Arabia’s strategic initiative to build a future-ready workforce through education, upskilling, and continuous learning. Both public and private organisations are increasing their training budgets to ensure that their employees are equipped to meet new challenges and opportunities.
To keep up with rising expectations, we at NADIA Global offer corporate training that focuses on delivering high-quality programs tailored to evolving business needs. We actively incorporate client feedback and work closely with partner organisations to strengthen the design and delivery of our training solutions.
Let’s explore the key trends shaping corporate training in Saudi Arabia and how they’re reshaping the way organisations prepare for the future.
Learning and development trends to watch
Adaptability has become more important as business environments change quickly, so companies now look for employees who can adjust quickly, and that’s driving demand for training programs that build flexible and transferable skills. A Deloitte survey found that 85% of business leaders rank adaptable work structures as a top priority, highlighting the growing importance of learning and development in helping teams navigate change.
Corporate training in Saudi Arabia is placing more focus on upskilling and reskilling. As new roles emerge — like prompt engineers, for example — businesses need people with updated skill sets rather than fixed job titles. Many companies are shifting toward skills-based hiring and development strategies that offer greater flexibility.
Recent research supports this shift. Around 89% of L&D professionals say that organisations respond to change more effectively when they invest in employee development. Continuous learning helps close today’s skill gaps while preparing teams for whatever comes next — whether that’s new technology, evolving processes, or entirely new roles.
Employee-centric learning experiences
Employee-focused learning will become the norm in 2025. Corporate training programs in Saudi Arabia are shifting toward experiences that match both the company’s business objectives and the individual career goals of their employees. When training is tailored to the learner, it tends to be more engaging and far more effective.
Still, many companies are missing the mark: A LinkedIn study revealed that only 12% of organisations truly understand how their employees prefer to learn. That gap has opened the door for smarter tools, like learning experience platforms (LXPs), that personalise content based on each employee’s goals and preferences.
By integrating LXPs into corporate training, companies can deliver more targeted learning while tracking progress in real time. This approach helps ensure that every training opportunity supports both employee development and broader business outcomes.
How artificial intelligence is improving employee engagement in training
Artificial intelligence is changing the way organisations approach corporate training in Saudi Arabia, and its role will likely expand well beyond automation in 2025.
AI now plays an active part in creating personalised learning experiences as well as in offering deeper insights into employee performance and guiding development strategies. It can analyse employee data in real time to identify skill gaps, track progress, and provide feedback that helps improve satisfaction and results. This allows trainers to adjust training programs based on individual learning styles and goals, making each session more relevant and effective.
AI also enhances performance evaluations and helps trainers design programs that are more engaging and better match business priorities. We’ll likely see ongoing emphasis on personalisation and building cultures that support continuous learning as AI integrates deeper into L&D.
Factors driving corporate training in KSA
Vision 2030’s focus on human capital
A key pillar of Vision 2030 is building a workforce that can drive sustainable growth. Both government bodies and private companies are now prioritising corporate training in Saudi Arabia. Around 93% of Vision 2030’s performance indicators have been fully or partially achieved so far, reflecting steady progress in workforce development.
Shift to remote and hybrid work
Remote and hybrid work models are changing how companies deliver training. With over half of Saudi Arabia’s workforce working remotely at least part of the time, businesses are turning to virtual learning tools to keep training accessible and effective. Live online sessions and on-demand e-learning platforms have become essential components of corporate training in Saudi Arabia today.
Rising competition and globalisation
Saudi-based businesses that plan to enter global markets need employees with the ability to navigate different cultures and business practices. To meet this demand, corporate training in Saudi Arabia now includes modules on global communication and market-specific knowledge, equipping professionals with the skills to thrive in international environments.
Growing demand for digital skills
Rapid technological advancement continues to create new challenges for organisations. As a result, digital skills have become essential across nearly every industry. In response, training programs are focusing more on areas such as data analytics, helping teams build the knowledge needed to keep pace with digital transformation.
Empower your team with a trusted corporate training partner
At NADIA Global, we tailor corporate training in Saudi Arabia to help your businesses strengthen their teams and build essential skills. No matter your industry, we’ll work with you to bring sustainable growth and ongoing professional development to your organisation.
Whether you’re enhancing leadership capabilities, improving communication, or addressing technical skills, NADIA Global offers targeted training solutions designed to fit your goals. Submit a query on our website or call us at +966 54 62 82781 to learn more about how we can support your corporate training needs in Saudi Arabia.
